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01

The AI Homework Era: How Teens Actually Use AI (Not What Adults Think)

Coming Soon!
Student Doing Homework

Why companies care:

EdTech, AI startups, colleges, test-prep companies are desperate to understand:

  • Is AI replacing effort?

  • Is it improving understanding?

  • Is it hurting critical thinking?

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Research angles:

  • % of teens using AI weekly

  • AI for cheating vs learning

  • AI trust levels vs teachers

  • Would teens pay for AI tutor subscriptions?

  • Does AI reduce stress or increase it?



     

02

SAT/ACT in the “Test Optional” World: Do Teens Still Care?

Coming Soon!
Students Taking Exam

Companies want to know:

  • Are teens opting back in?

  • Is social pressure driving decisions?

  • Do teens trust test-optional policies?

 

Research angles:

  • Who is still taking SAT/ACT and why?

  • Peer pressure vs counselor influence

  • Is prestige influencing decisions?

  • AI tools replacing tutoring?

03

The Influence Economy: Who Actually Shapes Teen Decisions?

Coming Soon!
Teens Using Phones

Brands spend millions on influencers.

But:

  • Do teens trust influencers?

  • Or friends?

  • Or niche creators?

Research:

  • Micro vs macro influencer trust

  • Social proof vs algorithm exposure

  • Does “authentic” content actually matter?

04

The Local Teen Spending Report

Coming Soon!
Teen Boys Gaming

What Actually Makes Gen Z Walk Into a Store, Café, or Restaurant — and What Makes Them Scroll Past

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Local businesses struggle with:

  • Why teens hang out at one café but not another

  • Why some restaurants go viral on TikTok

  • Why bubble tea places thrive

  • Why certain stores feel “cool” and others feel “try-hard”

They guess.

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